Ubiquity6 wants people to add AR layers onto their 3D world. CEO Anjney Midha tells me it's taken "two and a half years, $40 million, and 75 people" to build Display.land, a 3D modeling app.
The tech: Display.land blends 3D models, AR, and computer vision. Rendering takes place in the cloud, removing the heavy lifting off the smartphone. Powerful phone cameras and mobile graphics processors tie it all together.
On Display.land, users can capture 3D spaces and view a feed of other user-generated content. And two weeks ago, Ubiquity6 launched Display.land Studio, a cloud-based game engine to create cross-platform, multiplayer mixed reality "experiences." Midha says "if you grew up using Photoshop," you'd be comfortable with the tool.
Bottom line: "What will kill us is not making a great experience," Midha says. Add not making money to that list. The company plans to monetize its platform by implementing a rev share with creators.
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