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It’s peak developer conference season, and AI announcements are flying in fast.
Google, Microsoft, Anthropic, and OpenAI have all elbowed each other to release news of their latest models, partnerships, and tools as the race to own generative AI remains as intense as ever.
A big theme of all of this news, like much of the AI hype these days, was agents—task-specific AI tools that can act beyond the realm of a chatbot—whether they’re helping consumers shop or book tickets, or workers code or make sales.
But companies diverged around how much emphasis they put on AI for use at home versus at the office. The Economist reported that some companies may be growing disillusioned with offerings in the latter category.
Here are some recent highlights from the AI world:
While OpenAI and Microsoft are sometimes portrayed as eating into Google’s core business, the search giant’s firehose of AI news may serve as a reminder that the AI race is still neck and neck.
Chirag Dekate, VP analyst at Gartner, said Google’s announcements around search were “incredibly disruptive and understated.” While Google’s announcements focused largely on consumer products, they could have big implications for businesses, Dekate said. The new agentic search experience might mean not just a rethink of SEO but also e-commerce strategies and how companies interact with businesses online more broadly.
“Google is aggressively redefining search from a list of links to an AI-powered, conversational, and agentic experience. This has profound implications for the enterprise,” Dekate told Tech Brew in an email. “Businesses must adapt to a world where search is increasingly about direct answers and task completion, not just information retrieval. This necessitates a shift in SEO strategies, content creation, and how businesses engage with customers online.”
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