Coworking: Greg Samios welcomes tech disruption in healthcare

The president and CEO of Clinical Effectiveness at Wolters Kluwer Health works to “reduce care variability and provide the best care everywhere.”
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Greg Samios

· 4 min read

Coworking is a weekly segment where we spotlight Tech Brew readers who work with emerging technologies. Click here if you’d like a chance to be featured.

How would you describe your job to someone who doesn’t work in tech?

Like many other CEOs, I wear various hats. Our jobs primarily come down to change management and problem-solving. We’re constantly navigating opportunities or challenges for the business, where we must always lead our teams through problem-solving and change based on what’s best for the company, our employees, and our customers.

As president and CEO of Clinical Effectiveness at Wolters Kluwer Health, I have the pleasure of working in a dynamic industry like healthcare, where I solve daily problems and lead our efforts to reduce care variability and provide the best care everywhere with assistive technologies. This includes software solutions that provide on-demand evidence-based clinical guidance for healthcare professionals and patient engagement built on our UpToDate medical content written and reviewed by more than 7,000 physician authors and section editors.

What’s the most compelling tech project you’ve worked on, and why?

The most compelling tech project I’ve worked on is one we recently completed at Wolters Kluwer Health. We integrated our clinical decision support, drug reference, patient engagement, and drug data solutions to create a unified user experience for clinicians when working with patients. This was a major and important step in addressing the needs of healthcare systems and the growing diversity of where patients get care.

As healthcare systems nationwide struggle to navigate record-high staffing shortages and financial pressures, we focused not only on unifying the products but adding new features like self-service analytics and a testing and validation program for generative AI to deliver an interactive experience for clinicians and care teams that can help them get expert, succinct, evidence-based content even faster. It is one of my proudest accomplishments after 30 years of overseeing product development, engineering, and M&A.

What technologies are you most optimistic about? Least? And why?

I’m excited about large language models allowing us to develop software faster than ever and changing how we think about product development. We are entering an era of hyper-lean innovation, where tech companies must reinvent their operating models to remain agile in keeping up with emerging technologies, the ever-accelerating learning loop of LLMs, and, most importantly, customer feedback.

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However, in healthcare, where I have spent most of my career, the stakes are exceptionally high. While there is clear value in marrying generative AI to healthcare, there needs to be necessary guardrails, security checklists, and short feedback loops to address and mitigate risks while ensuring products are developed responsibly from sources you can trust.

A hyper-lean innovation model like this, built on collaboration with your customers, is exactly what we need to transform industries. For example, we are piloting generative AI with our healthcare customers to deliver AI-synthesized treatment recommendations from our decision support solution—an assistive technology that helps clinicians diagnose and treat patients—to test and validate that it augments their ability to practice healthcare more efficiently and accurately.

What’s the best tech-related media you read/watch/listen to?

I listen to a lot of podcasts, though I’ll admit it is at 1.5 speed. A few favorite podcasts of mine are All-In and Lex Fridman, which sit at the intersection of technology, macroeconomic drivers, and politics. I also like This Week Health to keep me informed on healthcare and Lenny’s Podcast to dive into everything product development. For daily tech news, I like the TechCrunch and Morning Brew Daily podcasts to keep updated on the latest tech happenings.

What’s something about you we can’t guess from your LinkedIn profile?

After receiving my engineering degree and MBA, one of my first jobs was in the music industry, overseeing mergers and acquisitions. I focused on buying record labels in niche genres like contemporary Christian and New Age music. It was a great experience for an amateur musician like myself, and I have many fond memories, but none beat seeing one of Frank Sinatra’s last live concerts.

What do you think about when you’re not thinking about tech?

I often think about how market disruption and emerging players will impact the healthcare industry. I’m optimistic that all this disruption has the potential to drive greater affordability, equity, and outcomes across the industry.

Keep up with the innovative tech transforming business

Tech Brew keeps business leaders up-to-date on the latest innovations, automation advances, policy shifts, and more, so they can make informed decisions about tech.