Q1 was a good one for EV sales—unless your name is Tesla

Q1 was a solid period for sales of electrified vehicles—but not for the EV market’s leader.

Despite recently reclaiming its crown as the world’s biggest EV seller from Chinese automaker BYD, Tesla’s quarterly deliveries were an “unmitigated disaster,” Wedbush Securities said in a report.

He wasn’t alone in his disappointment: Tesla shares dropped Tuesday on the automaker’s report that it delivered 386,810 vehicles in Q1, coming in below analysts’ expectations and falling 8.5% from a year ago.

Analysts at Cox Automotive predicted Tesla’s lackluster growth during a Q1 forecast call. Stephanie Valdez Streaty, director of industry insights, said that while the EV sector was on track for 15% YoY growth in Q1, that number jumped to 33% when Tesla was taken out of the mix.

“Looking at the data, the EV slowdown is shaping up to be a Tesla slowdown,” she said.

Results from across the US auto industry appear to bear that out.

Hyundai Motor America, for example, reported its best-ever Q1 and March sales. The brand’s EV sales were up 100% YoY in March and 62% in Q1. “Hyundai keeps producing products that win awards, and demand for our vehicles, especially EVs, remains high,” Hyundai Motor America CEO Randy Parker said in a statement.

Sister brand Kia reported its second-highest Q1 sales ever, boosted in part by EV sales climbing 88% YoY.

Electrified vehicles made up 36.6% of Toyota’s US sales volume in Q1, up more than 75% YoY. BMW reported YoY EV sales growth of 62.6% for the quarter. EVs made up nearly 13% of the automaker’s total US sales volume.

And it was another good showing for Ford’s hybrid-electric vehicle lineup, with the automaker reporting its best-ever quarterly sales for hybrids (up 42% YoY). The results were led by strong sales of Ford’s hybrid Maverick pickup truck, with sales of 19,660 up 77% YoY.

Cox analysts expect electric and hybrid vehicles to reach 24% of the new-vehicle market in the US this year—but expect the EV transition to remain bumpy.

“Most early adopters have already made the transition, and reaching a broader consumer base requires education, engagement, and overcoming any additional barriers,” Valdez Streaty said. “Conventional gas hybrids and plug-in hybrids continue to compete with EVs. With a technology transition of this magnitude, we can expect to see both slowdowns and accelerations in growth rates.”