Sony’s strategy is all about the games

Microsoft might be on the verge of flipping the gaming industry on its head with its still-in-question plans to acquire Activision Blizzard, but Sony is also charting a noteworthy course in the industry.

The Japanese tech giant outlined its business strategy for its gaming division late last month, offering a look into where it looks to take PlayStation through 2025.

In short, it’s all about the games.

Sony stated it wants to release two or more major games a year, as well as make them more accessible to PC and mobile gamers.

Sony outlined three pillars it is using as its foundation for growth for the future, namely, console growth through sales, portfolio expansion centered around first-party gaming studios, and collaboration across Sony Group to turn its IP into TV shows and movies.

Now that supply chain issues have largely been resolved, PlayStation sales have been higher than ever, according to Sony.

Sony is coming off the back of its games showcase, where it highlighted upcoming titles like Insomniac Games’s Spider-Man 2, which is expected to launch later this year.

Sony expects to dramatically increase investments in new intellectual property, which has proven remunerative to date. Already, IP like Naughty Dog’s The Last of Us was turned into an HBO show, which garnered high ratings from viewers and critics alike, and in turn, drove sales of the Last of Us Part 1 remake on the PS5.

Sony’s synergistic strategy of spreading its IP across video games and streaming programs stands in stark contrast to Microsoft and its plans for its Xbox gaming division, where much is riding on the successful acquisition of Activision Blizzard and an emphasis on gaining new gamers through its Play Anywhere ecosystem.