Microsoft's new play to win mobile gaming
Microsoft’s Xbox mobile gaming store could launch as early as 2024.
Illustration: Dianna “Mick” McDougall, Photo: Call of Duty/Activision
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Will mobile gaming help Microsoft crack open competitor app stores? The Verge reported that Microsoft’s Xbox mobile gaming store, which it announced last year, could release on mobile devices as early as 2024.
Microsoft’s Xbox mobile gaming store is a piece of a larger strategy that aims to enable gamers to find Microsoft games across all devices, whether it’s streaming, Xbox, PC or mobile devices.
- As Tech Brew previously reported, Microsoft is looking to a licensing-first strategy as a way to help catapult it to becoming, if the Activision Blizzard deal goes through, what it claims would be the third-largest gaming company in the world.
- The success of Microsoft’s mobile store play largely hinges on Google and Apple playing friendly with it, The Verge noted.
If approved, Microsoft’s Activision Blizzard acquisition will position the company to not just own some of the most popular titles on mobile platforms—including Call of Duty: Mobile and Candy Crush Saga—but also draw on Activisition’s gaming expertise.—JM
Keep up with the innovative tech transforming business
Tech Brew keeps business leaders up-to-date on the latest innovations, automation advances, policy shifts, and more, so they can make informed decisions about tech.