Tech

Coworking with Marchela Georgieva

She's co-founder and COO of Capto.
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Illustration: Francis Scialabba, Photo: Marchela Georgieva

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Coworking is a weekly segment where we spotlight Emerging Tech Brew readers who work with emerging technologies. Click here if you’d like a chance to be featured.


How would you describe your job to someone who doesn’t work in tech?

I’m on a mission to get people [to love] their work. And so, I automate the tasks and processes that aren’t worth people’s time and energy. We do this by designing, building, and managing digital workers—open-source robots—who would take over any manual process or repetitive…task, so people can create, innovate, and do purposeful work instead. It’s robotic process automation, or RPA, but open-source as opposed to proprietary.

What’s your favorite emerging tech project you’ve worked on?

Honestly, it’s simple, but I love automating companies’ hassles with email and Excel. We all spend too much time going over emails, sorting out attachments, and getting lost in spreadsheets. Taking all of that away with smart automation puts a happy smile on my face, knowing how much time I’m saving other people, so they can be invested in something else that’s meaningful and fun. One of our biggest projects, especially for Excel and email, was working with a multinational manufacturing company headquartered in France.

What emerging tech are you most optimistic about? Least? And why?

I’m most optimistic about all innovative technologies that seek to reverse or slow down global warming because, helped by the recent IPCC report, we have finally reached the point where, at large, we acknowledge and accept responsibility for the climate disaster we have contributed towards and can finally focus completely on making a difference in the opposite direction.

I’m least optimistic about NFTs because the whole purpose of art is to be owned, touched, and admired. I also question if the NFTs’ ownership is really non-fungible and if, as owners, we can ever find the same enjoyment as we do with physical art.

One thing we can’t guess from your LinkedIn profile?

Last fall, I became a proud auntie of the cutest little princess. I’m also a keen mountaineer, and I spend a lot of time hiking solo in Nepal.

Stay up to date on emerging tech

Drones, automation, AI, and more. The technologies that will shape the future of business, all in one newsletter.