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ByteDance is selling TikTok's "For You" algorithm to other companies

Early customers include GOAT, a sneakers and streetwear app based in California, and Chilibeli, an Indonesian peer-to-peer food commerce startup
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Francis Scialabba

· less than 3 min read

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TikTok’s famous/infamous “For You” algorithm is the app’s bread and butter. The AI-powered personalization is what keeps people scrolling for hours on end through viral dances, lip syncs, and ballads about Jeff Bezos.

Now, TikTok parent ByteDance has announced it will reveal some of its secrets—for the right price, of course.

Wait, what? ByteDance’s new division, BytePlus, will cater to companies looking to use aspects of TikTok’s algorithm for their own purposes, offering “customized recommendation algorithm services” to customers.

  • Other software products include: real time video effects fueled by computer vision, advanced ML translation for voice and text (including text found in images), and data analytics tools.

Who’s buying: Early customers include GOAT, a sneakers and streetwear app based in California; Chilibeli, an Indonesian food and social commerce startup; and Wego, a Singapore-based travel booking engine.

Looking ahead: Some of BytePlus’s new employees previously worked at Microsoft, IBM, and other tech companies, the FT reports. The new division’s suite of AI and data analytics tools will compete directly with enterprise software bigwigs like IBM, Microsoft, AWS, and Google.—HF

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