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Vehicle Tech Update: Apple Car, Semiconductor Shortage, and More

A version of the famed Apple Car might be here sooner than we thought
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Volkswagen AG

less than 3 min read

This weekend was pretty big for car tech. Buckle up: It’s time for a check-in.

Accelerator: Turns out a version of the famed Apple Car might be here sooner than we thought. On Friday, Hyundai said it’s in early-stage talks with Apple to develop autonomous electric vehicles—which led to a ~20% spike in the car manufacturer’s shares.

  • There’s reportedly even a chance that a “beta version” of the car could be released next year.

Brakes: The current state of the semiconductor? Supply <<< demand. The chips now have more uses than ever—smartphones, communication base stations, you name it—and sky-high demand is making it harder for automakers to get the chips they need.

  • Automakers like Volkswagen, Honda, Nissan, and Ford have had to roll back production of vehicles, including EVs, due to the global shortage.

U-turn: On Friday, GM debuted a new logo for the first time in ~60 years. The company reportedly wanted something more tech-y, modern, and approachable as it moves toward an “all-electric future.”

  • The same day, Cruise, GM’s AV subsidiary, made a high-profile hire: Gil West, Delta Air Lines’s former COO. That may be a sign it’s closing in on a commercial offering, reports WSJ.
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Tech Brew keeps business leaders up-to-date on the latest innovations, automation advances, policy shifts, and more, so they can make informed decisions about tech.

Keep up with the innovative tech transforming business

Tech Brew keeps business leaders up-to-date on the latest innovations, automation advances, policy shifts, and more, so they can make informed decisions about tech.