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Vehicle Tech Update: Apple Car, Semiconductor Shortage, and More

A version of the famed Apple Car might be here sooner than we thought
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Volkswagen AG

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This weekend was pretty big for car tech. Buckle up: It’s time for a check-in.

Accelerator: Turns out a version of the famed Apple Car might be here sooner than we thought. On Friday, Hyundai said it’s in early-stage talks with Apple to develop autonomous electric vehicles—which led to a ~20% spike in the car manufacturer’s shares.

  • There’s reportedly even a chance that a “beta version” of the car could be released next year.

Brakes: The current state of the semiconductor? Supply <<< demand. The chips now have more uses than ever—smartphones, communication base stations, you name it—and sky-high demand is making it harder for automakers to get the chips they need.

  • Automakers like Volkswagen, Honda, Nissan, and Ford have had to roll back production of vehicles, including EVs, due to the global shortage.

U-turn: On Friday, GM debuted a new logo for the first time in ~60 years. The company reportedly wanted something more tech-y, modern, and approachable as it moves toward an “all-electric future.”

  • The same day, Cruise, GM’s AV subsidiary, made a high-profile hire: Gil West, Delta Air Lines’s former COO. That may be a sign it’s closing in on a commercial offering, reports WSJ.
Stay up to date on emerging tech

Drones, automation, AI, and more. The technologies that will shape the future of business, all in one newsletter.