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Adobe Unveils New AI Editing Tools, Plus One to Help Fight Deepfakes

Haters will say it’s photoshopped—and, well, it probably is
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Adobe

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Haters will say it’s photoshopped. And, thanks to new AI editing tools debuted at this year’s Adobe Max Event, it probably is.

The new features Adobe released yesterday aren't revolutionary from a technical standpoint, but they’re a game changer for AI consumerization. They include sky replacement, better edge selection, and “neural filters.” More on that last one:

  • It's an advanced editing suite with portrait-specific tools like aging, reverse aging, and adjusting facial expressions.
  • One niche filter even lets you transfer makeup from one person to another, The Verge reports.

But...these types of tools are like candy to deepfake creators. So Adobe’s hedging its bets by launching something else, too: an image attribution tool to help fight fraudulent imagery.

  • Since detecting deepfakes by appearance alone gets harder every day, the tool instead encourages creators to prove an image’s authenticity via creator name and image edit history.
  • It’s slated for 2021 release on both Photoshop and Behance, as part of Adobe’s Content Authenticity Initiative.

Zoom out: Dana Rao, Adobe’s EVP, told Bloomberg he wishes he could go back in time and release the tool five years ago, but he hopes the tech helps in future elections.

Keep up with the innovative tech transforming business

Tech Brew keeps business leaders up-to-date on the latest innovations, automation advances, policy shifts, and more, so they can make informed decisions about tech.