retail

Amazon Is Reportedly in Talks to Give Go Technology to Retailers

Here's how Amazon is playing the retail board game
article cover

Ryan's phone

· less than 3 min read

Keep up with the innovative tech transforming business

Tech Brew keeps business leaders up-to-date on the latest innovations, automation advances, policy shifts, and more, so they can make informed decisions about tech.

Amazon is in talks to bring its cashierless Go store tech to third-party retailers, CNBC reported Monday. Early targets include airport shops, movie theaters, and baseball stadium stands.

How it might look:

  • The tech stack: Amazon fits stores with scan-and-go turnstiles, cameras, and sensors. The AI that powers these stores requires plenty of backend computation. Cue Amazon Web Services?
  • The business model: Amazon could either take a cut of sales or license the technology for a monthly fee.

Time for a Monopoly metaphor

In the board game of retail, Amazon isn’t passing Go as much as it had hoped. But it’s exploring ways to leverage the costs it's already sunk into retail R&D, whether that's a rumored Whole Foods hand-scanning payment system or building out tech solutions for other companies.

Keep up with the innovative tech transforming business

Tech Brew keeps business leaders up-to-date on the latest innovations, automation advances, policy shifts, and more, so they can make informed decisions about tech.